Tiktok to crack down on paid political posts from influencers ahead of US elections

The company informed on Wednesday that TikTok will work to prevent content creators from publishing paid political messages on the short-form video app, as part of its preparation for the midterm election in November. Critics and lawmakers accuse TikTok and rival social media companies including Meta Platforms and Twitter of not doing much to prevent political disinformation and divisive content from spreading on their apps. While the platform has banned paid political ads since 2019, campaign strategists have avoided the ban by paying influencers to promote political issues. The company seeks to close the gap by holding meetings with creators and talent agencies to remind them that posting paid political content is against TikTok’s policies, said Eric Han who is the TikTok’s head of security in the United States. The internal teams added by him, including those working on trust and safety, will monitor for signs that creators are being paid to post political content, and to find conte...