Do you know What Digital marketing Is?

Have you ever heard of the expression digital marketing?

If you’re like most people, probably not. Infact, even in today’s online world, many people are clueless as to what digital marketing actually is? Digital marketing refers to any type of activity that involves using the internet and web-based resources to promote and sell products or services, such as online advertising campaigns and social media marketing.



For more information on how digital marketing works, continue reading below.

The Digital Marketing Industry

In recent years, digital marketing has become one of the most powerful and influential forces in society. It has changed how we shop, how we communicate with friends and family, and even how we interact as communities. For marketers, it’s important to remember that digital marketing is much more than just social media. There are many different types of online marketing strategies you can use to reach your target audience. Let’s have a glance at some of them below:


This type of online marketing refers to any kind of promotion or advertising done through digital means- including blogs, search engines, forums, emails, videos channels (like YouTube) and so on. Anytime you see an Ad on Facebook or Instagram or watch a video on YouTube for fun rather than professional reasons (which makes up about 80%of people’s viewing habits), then you are engaging in digital marketing.


The great thing about online marketing is that there are countless ways to engage with customers, meaning your company will never be out of touch with its customers. Whether you choose email marketing, blogging, videos, or all three, you can always find new ways to get involved in your customer’s lives. This form of online marketing involves creating and sharing content related to your business, industry, product or service. A lot of businesses do things like write a press release announcing their new product line or share an infographic explaining what they do best. When executed properly, content marketing can help build trust between your brand and potential customers by showing off who you are as a business and what value you offer to potential clients. 

The Advantages of Digital Marketing

There are a number of advantages to digital marketing. One of these is its ability to be affordable. No matter how small your business may be, you can afford to get started with online marketing. Other advantages include its targetability and measurable results. 


If you want to grow your business and take it online, read on! If not, that’s fine too! At Least now you know what digital marketing is. 


There are many different types of online marketing channels. The channel(s) you choose should depend on where your target audience spends time online. Some of the online marketing channels may be more popular than others, but that doesn’t necessarily mean they’re better for your business.


For example, if you’re a local bakery and most of your customers come from within a five-mile-radius, then Google AdWords probably isn’t going to be worth it for you- you might get a few clicks, but they won’t get convert into sales because those clicks aren’t relevant to what you offer. On the other hand, if you sell high-end rugs online and ship them all over the world, then Google Shopping Ads could be really effective for you. This is why it is important to know who your customer is before choosing an online marketing channel. 

How does Online Advertising Work?

Online Advertising works by sending potential customers hyper- relevant ads as they browse websites, apps, and social media. Let’s say you’re shopping for a new pair of running shoes. As you may check out various styles and colours, you may see a pair of shoes on Facebook or Instagram that match those you like best in stores. This is an example of Retargeting, which serves up ads to people who have already expressed interest in your brand.


Retargeting is one type of online ad; others include search engine marketing(SEM), search engine optimisation(SEO) and email marketing. Together they are known as digital marketing.

Conclusion- 

Each method has its own advantages and disadvantages- experts often advise businesses to use several types once. The important thing is to figure out what works best for your business model. Take some time to start implementing digital marketing strategies for your business.



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